How come it seems like ALL political advertising follow the formula of “two truths and a Lie?”?

Posted on August 21st, 2011 by admin1 in political advertising

It seems to me that when a political ad comes on TV, the ad will say two items about a candidate they are running against that are true, and then bust in with an outlandish lie for the third supposed reason not to vote for a person. I was thinking political advertisers might think they can fool the viewer if they state two true items, then the lie. The viewer might think because they know the first two items to be true the third must also be true. Is there a formula that is followed by political advertisers?

Good point – bummer nobody else is paying attention. Most people seem to pay attantion to the "Party" ads they wanna see.

2 Comments on “How come it seems like ALL political advertising follow the formula of “two truths and a Lie?”?”

  1. N. Cognito

    I don’t recall having seen a preponderance of truth from either side.References :

  2. FBH

    Good point – bummer nobody else is paying attention. Most people seem to pay attantion to the "Party" ads they wanna see.References :

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